Content Channel advertising, often called "Run-Of-Channel" or "Run of Category", targets
individuals based on their interest in the specific content of the sites that they frequent. It
is often the most cost-effective means of reaching masses of unique prospects across hundreds of
related sites all at once. Unlike site-level campaigns that reach only the visitors of a small
number of selected sites, ROC saves advertisers and media planners time by consolidating the
available inventory of many sites and grouping them by content category.
Channel targeting offers advertisers a cost-effective means of maximizing their ad spend,
while maintaining some level of targeting. Reach, volume, and targeting vary depending on the
number of channels selected.
- Increased reach over single-site buy
- Reduced costs compared to site-level targeting
- Improved conversions over non-targeted
As new sites are continually being added to content channels by BannerSpace staff, your
channel campaign will automatically reach new audiences for as long as it runs.
BannerSpace sites are currently divided into over 30 top-level affinity groups. In many cases,
several sub-categories are available.
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