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Rich Media Creative Development

Interactive Creative - Example 1

Designed specifically for a direct marketing campaign with a single goal of converting impressions into traffic to the advertiser's site, a combination of random motion and user interactivity were used to achieve an amazing 9% click-through ratio during the first month of RON rotation. Over the 6 months the campaign, the banner consistently averaged over 6% CTR.

Below is another example of an interactive game in a 468x60 space. Although alternate sizes have some advantages over 468x60, this standard size is still very popular with advertisers, simply because the volume of impressions available is far higher than all other creative sizes combined. The enormous availability keeps media and development costs down and ensures compatibility. Rich media and interactivity are one way to make the 468x60 work.

Direct Marketing Creative Example 2 >>

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