AreaPoint™ is a patent-pending
innovation being developed by BannerSpace.com, Inc.
that enables advertisers and agencies to reach an audience
in a specific geographic region, much as they would with
certain offline media, such as radio or cable television.
Never before has it been possible to target such a narrow
geographic area across multiple sites and ad placements.
Until now, reaching the online population within a
defined geographic (beyond the country level) has been an
inaccurate, inefficient process, involving contracting
with numerous publishers, each with their own limitations.
Most advertisers are finding that they can only obtain a
small fraction of their desired campaign traffic through
any single web site, once the geographic restrictions are
applied. Unlike a print telephone directory,
of which there may only be one or two choices in a given
area, there are a wide variety of choices for consumers
when using online directories. It is too time consuming
and inefficient for advertisers to locate and purchase
large numbers of very small advertising contracts in order
to achieve the coverage they desire.
this problem by consolidating this highly segmented
inventory into a single transaction. The advertiser, in
this case, can make one purchase of online directory
advertising space, thereby automatically placing the
advertising on multiple online directories, and achieving
the desired reach, while keeping in tact the geographic
restrictions of the campaign. To further increase
saturation in the desired area, the advertiser may select
other media channels, in addition to the directory sites.
AreaPoint™ removes the boundaries
between separate online properties and re-segments the
aggregated ad inventory by geographic region. Advertisers
can now target online campaigns to select states,
telephone area codes, city, and zip code, even on sites
that do not already have this ability.
for more information on BannerSpace geo-targeted
advertising. For advertisers with smaller budgets, or those who prefer a self-managed campaign, please see our related product, AreaDirect™.
If you are a Publisher interested in becoming an AreaPoint