BannerSpace.com, Inc., an Internet advertising solutions
provider and interactive media representation firm, will launch
two new geo-targeting products on April 5th, 2004.
AreaPoint™ and AreaDirect™ will make highly precise geographic
targeting of Internet advertising, long an elusive goal of
online advertisers, a reality.
Employing new, patent-pending methods, the
AreaPoint™ system will be much more accurate than any other form
of online geo-targeting and will enable marketers to reach
specific geographic areas online just as they do via offline
media such as radio, cable television, and yellow page listings.
With a single media buy, AreaPoint™ will enable advertisers to
target online ad campaigns to any local region seamlessly across
multiple web sites.
An advertiser using AreaPoint™ will be
able to select exactly which states, counties, cities, zip
codes, or telephone area codes in which to run an online
campaign. A local business may also define a central zip code,
and radius in miles around that zip code, to target.
“A much larger percentage of offline ad
spending is locally targeted, as compared to online
advertising.”, said BannerSpace.com chief executive, Jeff Howes,
“By aggregating and then re-segmenting ad inventory by
geographic location, AreaPoint makes it possible for advertisers
to restrict campaigns to specific regions, with accuracy and
flexibility not previously possible.”
AreaPoint™ has the potential to
revolutionize the way certain advertisers reach their local
target market. For example, the technology may encourage the
spending of more political advertising dollars on interactive
media, as geographic targeting has, until now, been the most
difficult obstacle to overcome.
AreaPoint™ will also benefit participating
web publishers by instantly increasing the value of what would
otherwise be considered “non-targeted” ad inventory.
The second product, AreaDirect™, will enable smaller businesses
and merchants that serve a limited geographic area to take
advantage of Internet advertising. By combining the
geo-targeting capabilities of AreaPoint™ with an easy to use
online interface, AreaDirect™ will enable small businesses to
establish and manage their own Internet campaigns.
For more information please contact Peter
Clough, BannerSpace.com AreaPoint™ Business Development Manager,
301.317.4545 ext. 102,
firstname.lastname@example.org, or visit
BannerSpace.com is a division of Internet Advertising Technology, Inc., a privately held corporation with business offices in Laurel Maryland. BannerSpace provides
Internet advertising solutions and technologies for online
marketers and web publishers. Since inception in 1998,
BannerSpace.com has built it’s ad network business by
aggregating the unsold ad inventory of it’s premium and mid-tier
media partners and offering cost-effective, large volume
multiple site campaigns to it’s advertising clients.
In addition to network sales,
BannerSpace.com offers online marketers and publishers several
other products including geo-targeting, aggregated keyword buys,
sponsorship packages, targeted email, media buying, ad serving,
rich media creative development, and advertising sales
representation services. Through it’s proprietary ad serving and
campaign optimization system, AdManage™, it’s innovative
creative ideas, and it’s two patent-pending geotargeting
technologies, AreaPoint™ and AreaDirect™, BannerSpace.com offers
it’s clients a unique array of online advertising solutions.